Privacy Policy

The effective date of this Policy is January 21, 2008. The current
version of this Policy includes revisions made through June 25,
2008.

SUMMARY
This web site is owned by Krause Publications, Inc. (“Krause”), a
wholly owned subsidiary of F+W Publications, Inc. At Krause, our
goal is to offer products and services that will allow our
customers to lead fuller, richer lives. The same holds for how we
communicate with you and how we handle your personal data. It’s
important to us that you understand what information we collect,
how we protect it, and how we use it — and to provide clear
instructions if you choose to request changes in how we communicate
with you.

GENERAL CONTACT INFORMATION
Our postal address is:
Krause Publications, Inc.
Attn: Privacy
700 East State Street
Iola, WI 54990

To ensure that your communications are properly routed, we ask that
you identify the Krause products or services (web site, magazine,
book club, etc.) relevant to your inquiry when contacting us. If
you would like to receive a response, please be sure to include
sufficient information to enable us to contact you (such as an
email or postal address).

INFORMATION WE COLLECT
Information about your computer hardware and software
For each visitor to our web site, our web server automatically
recognizes your IP address. The address allows our server to
deliver the information you request from us, such as an article or
a form for posting to a discussion board. We also collect visitors’
IP addresses in their domain-name form, allowing us to understand
for instance how many visitors access our site through various
service providers. We collect this information on an individual
basis and in aggregate, or combined, form.

We also collect both user-specific and aggregate information on
what pages visitors access or visit. We use the information to
improve the content of our web pages and to customize the content
and layout of our pages.

We use cookies to store visitors’ preferences, record session
information such as items that consumers add to their shopping
cart, record user-specific information on what pages users access
or visit, alert visitors to new areas that we think might be of
interest to them when they return to our site, record past activity
at a site in order to provide better service when visitors return
to our site, ensure that visitors are not repeatedly sent the same
banner ads, and to customize Web page content based on visitors’
browser type or other information that the visitor sends. We use
both session cookies and persistent cookies.

Email address, postal address, telephone number
If at any time you provide us with your email address to place an
order or access a service, we collect that information. Areas in
which we may collect your email address include but are not limited
to discussion boards; chat areas; product or service transactions;
emails you send us; and interactive forms. If you provide us with
your email address, you may receive periodic promotional emails
from us and carefully selected partners with information regarding
special offers or new products or services. You may also receive
informational emails from us related to any user accounts you have
set up with us, as well as administrative notices regarding the
operation of the web site.

If you supply us with your postal address online, you may receive
periodic mailings from us and carefully selected partners with
information on new products and services.

Visitors who supply us with their telephone numbers online may
receive telephone contact from us with information regarding new
products and services or upcoming events. We do not rent telephone
contact information to third parties.

Finally, we keep any information volunteered by the consumer, such
as survey information and/or site registrations, both in aggregate
and personally identifiable ways.

HOW WE MAY SHARE YOUR INFORMATION
We may share the information we collect on the web site with our
trusted partners, including but not limited to affiliates,
marketing partners, and fulfillment or customer service agents. Our
partners may use this information to contact you for marketing
purposes.

California Privacy Rights
Pursuant to California Civil Code Section 1798.83, Krause customers
who are California residents can request certain information about
the sharing of their own personal information with third parties
for direct marketing purposes during the past year. California
residents can request this disclosure by sending a request to F+W
Publications, Inc., Attention: Privacy, 4700 East Galbraith Road,
Cincinnati, OH 45236 or by email to “mailto:privacy@fwpubs.com?subject=California%20Privacy”>privacy@fwpubs.com.
To help us process your request, please provide sufficient
information to allow us to identify you in our records, and
identify the Krause products or services (website, magazine, book
club, etc.) you have used.

OPT OUT PROCEDURES
If you do not wish to receive promotional emails from us, please
let us know by using the opt-out response device that can be found
at the bottom of every email we deliver or by emailing us at
“mailto:privacy@fwpubs.com?subject=Email%20Opt-Out%20Request”>privacy@fwpubs.com.
To help us process your request, please include sufficient
information for us to identify you in our records (your email
address will suffice) and identify the Krause products or services
(web site, magazine, book club, etc.) you have used and from whose
mailing lists you wish to be removed. If you wish to be removed
from all Krause emailing lists, please indicate so in your request.
Please allow a reasonable time for us to process your request.

Note that, although you can opt not to receive promotional emails,
Krause retains the right to send registered users of its web sites
informational email messages about the user’s account or
administrative notices regarding the site, as permitted under the
CAN-SPAM Act (15 U.S.C. §7701 et seq.).

If you do not wish to receive mail or telephone calls from us,
please let us know by sending your request to: F+W Publications,
Inc., Attention: List Manager, 4700 East Galbraith Road,
Cincinnati, OH 45236 or by email to “mailto:listdept@fwpubs.com?subject=List%20Opt-Out%20Request”>listdept@fwpubs.com.
To help us process your request, please include sufficient
information to allow us to identify you in our records (at a
minimum, we will need your postal address to remove you from our
mailing list, or your telephone number to remove you from our call
list) and identify the Krause products or services (web site,
magazine, book club, etc.) you have used and from whose mailing or
call lists you wish to be removed. If you wish to be removed from
all Krause contact lists, please indicate so in your request.
Please allow a reasonable time for us to process your request.

If you do not wish for us to share your information with our
trusted partners, please let us know by sending your request to:
F+W Publications, Inc., Attention: List Manager, 4700 East
Galbraith Road, Cincinnati, OH 45236 or by email to “mailto:listdept@fwpubs.com?subject=Third%20Party%20Data%20Sharing%20Opt-Out”>
listdept@fwpubs.com. To help us process your request, please
include sufficient information to allow us to identify you in our
records (at a minimum, we will need your postal address to remove
you from a mailing list, or your email to remove you from an email
list) and identify the Krause products or services (web site,
magazine, book club, etc.) you have used. Please allow a reasonable
time for us to process your request.

Please note that, due to the manner in which the web site services
are provided, users of “http://www.fantasyfootballchampionship.com/”>www.fantasyfootballchampionship.com
and “_blank”>www.fantasybaseballchampionship.com who choose to opt
out of information sharing with our event partner NBC Universal,
Inc., will no longer be able to make use of the services provided
through those sites. Users of these web site services can, however,
opt out of information sharing with partners other than NBC
Universal, Inc., without affecting their use of the services.

AD SERVERS
To bring you offers that are of interest to you, we have
relationships with other companies that we allow to place ads on
our web pages. As a result of your visit to our site, ad server
companies may collect information such as your domain type, your IP
address and clickstream information. For further information,
consult the privacy policies of:

Burst Media, Inc.: “http://www.burstmedia.com/isl/index.asp?page=privacy” target=
“_blank”>http://www.burstmedia.com/isl/index.asp?page=privacy
Google Inc. target=”_blank”>http://www.google.com/intl/en/privacy.html

ANALYTICS
To determine how many users visit our site and to better understand
the areas of greatest interest to our visitors, we have
relationships with other companies that compile this information
for us. As a result of your visit to our site, web analytics
companies may collect information such as your domain type, your IP
address and clickstream information. For further information,
consult the privacy policies of:

Google Inc. target=”_blank”>http://www.google.com/intl/en/privacy.html
Omniture, Inc. target=”_blank”>http://www.omniture.com/privacy/product

INFORMATION ACCESS
Upon request we provide site visitors with access to their own
transaction information (e.g., dates on which customers made
purchases, amounts and types of purchases) that we maintain about
them, and contact information (e.g., name, address, phone number)
that we maintain about them.

You can access this information by sending your request to: F+W
Publications, Inc., Attention: Privacy, 4700 East Galbraith Road,
Cincinnati, OH 45236 or by email to “mailto:privacy@fwpubs.com?subject=Information%20Access%20Request”>privacy@fwpubs.com.
To help us process your request, please provide sufficient
information to allow us to identify you in our records, and
identify the Krause products or services (website, magazine, book
club, etc.) you have used.

Upon request we offer visitors the ability to have inaccuracies
corrected in all information we maintain about them. You can have
this information corrected by sending your request to: F+W
Publications, Inc., Attention: Privacy, 4700 East Galbraith Road,
Cincinnati, OH 45236 or by email to “mailto:privacy@fwpubs.com?subject=Information%20Correction%20Request”>
privacy@fwpubs.com. To help us process your request, please
provide include sufficient information to allow us to identify you
in our records, and identify the Krause products or services
(website, magazine, book club, etc.) you have used.

SECURITY
We have appropriate security measures in place in our physical
facilities to protect against the loss, misuse or alteration of
information that we have collected from you at our site, and we
employ security features generally accepted in the industry to
protect the security of transactions made on our site. Transactions
are protected via Secure Sockets Layer (SSL) technology. We require
customers to identify themselves via a unique username and password
to access their personal information.

CHANGES TO THIS POLICY
From time to time, we may use customer information for new,
unanticipated uses not previously disclosed in our privacy notice.
If our information practices change at some time in the future, we
will post the policy changes to our web site. We will also provide
you with the ability to opt out of these new uses.

If you believe that this site is not following its stated
information policy, you may contact us at the above address, the
DMA’s Committee on Ethical Business Practices at mgoldberger@the-dma.org, or
state or local chapters of the Better Business Bureau.

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