Joe Kertzman's Blog

Knives So New, They’re Not Out Yet!

It’s my pleasure to share with website visitors some research I conducted on knives that will debut at the BLADE Show in Atlanta, May 31-June 1. These are models some of the largest knife manufacturers in the world plan to debut at the show, so consider this a “sneak peek,” if you will.

Spyderco C28POR2 Orange DragonFly2 Lightweight  

spy C28PORThe BLADE Show has fast become one of two main venues companies use to introduce knives, entire knife lines, accessories, and for new outfits and divisions themselves to be launched.

 

Coast Products FX350  

Coast FX 1Unlike the SHOT Show, the BLADE Show is a consumer and trade event ideal for debuting new models to a targeted, educated knife-loving audience as diverse as the show offereings. It’s the place to be for all industry pros, dealers, collectors, purveyors, users and enthusiasts.

 

Smith’s Abrasives Pocket Pal X2 Sharpener and Survival Tool 

smith's 3smith's 1As Russ Cowen, marketing manager for the sporting goods and hardware division of Smith’s Abrasives, says, “The BLADE Show will expose this product to knife enthusiasts and media outlets that will, in turn, communicate the message to the consumer base. There is no faster way to create buzz about a new product than exposing it to BLADE Show exhibitors and attendees, who happen to be the most passionate and verbal people in the industry.

 

Boker Plus 02BO610

Boker 02BBLADE Show attendees like to talk about knives, other cutting tools and accessories,” he adds. “They’re also creators, inventors and marketers, so when they see something they classify as neat or innovative, they naturally want to talk about it.”

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