American Commitment working, expansion planned for 2010
POST FALLS, IDAHO When Buck Knives announced their American Commitment a year ago, they
knew exactly what they wanted to do: greatly increase the percentage of knives made in their Post
Falls, Idaho plant.
“We had absolute faith in this major step; that’s why we made the commitment,” said CJ Buck,
president and CEO. “We fully anticipated a positive reaction and a successful year, but these were
forecasts and projections.”
Now the results are in for 2009, and this step forward has proved to be successful on all
counts. Dealers and consumers all reacted positively. Retail sales for Buck in a tough year for
American business were steady, headed by strength in the hunting segment of the market.
“Dealers welcomed the change,” Buck said. “They and their customers verified our belief that,
given a choice, most people prefer products Made in America.”
Based on this encouraging progress and a continued commitment to American-made product,
combined with the very positive response the new products received at the SHOT Show, Buck’s
plan for 2010 is an upsurge in domestic production. To achieve that growth they anticipate a 10%
increase in their Idaho work force.