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Why you need a diversified ad package that includes web ads, email newsletter ads
and sponsorships from BladeMag.com
Table of Contents
Why you need to use diverse marketing efforts
1) Numerous studies show that your online marketing message needs to be multi-channel.
• A study found that 2/3 of website consumers who took action were reached by ads across multiple portal sites before the purchase, and that consumers reached across multiple websites were twice as likely to convert as those reached only on a single site. (Source: “How Overlap Impacts Reach, Frequency and Conversions,” Atlas Institute)
2) Numerous studies show you need to brand yourself on websites that are respected and trusted. And few are.
• A study showed that consumers trust print media more than web media. (Nielsen Online Global Consumer Study, 2007). The two least-trusted media are online banner ads, and ads on mobile phones. According to the study: “... while new platforms like the Internet are beginning to catch up with older media in terms of ad revenues, traditional advertising channels continue to retain the public’s trust.”
You have to advertise on the Internet and you know that. How do you gain trust and respect while advertising in a medium that has very little? You advertise your products on a website that brings that respect and trust with it, like GunDigest.com.
3) Consumers who see you in multiple channels are also more likely to actually buy products.
• According to a study by Direct, people who saw a company name in a magazine trust that company more than companies whose names they see on websites. A study by MediaVest shows that print magazines are respected more than any other media.
• A study showed that consumers who were reached with a print/web/email overlapped message were twice as likely to turn into a customer as a consumer who saw a single ad on a single web page. (Source: iProspect Offline Channel Influence on Online Search Behavior Study, conducted by JupiterResearch.)
So if you’re going to advertise on a website — and you know you need to — why not advertise on the website of a respected magazine and get both exposure AND respect? And you must also advertise with a company that can help you reach consumers in multiple ways.
Learn how and why BladeMag.com will help you blanket the market here. →
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